Rory Hafford
MSc (medical science), PhD, Diploma PsychotherapyRory Hafford is a Senior Consultant with Carr Communication, where he has worked for ten years. He has designed and delivered a number of medical/health care communication courses for the company, including the Two-Day Medical Communications programme (with is CME accredited by the ICGP and the Irish College of Psychiatrists); Stress Management for healthcare workers; Writing and Presenting Medical Papers; Managing My Career; Managing Relationships and Avoiding Conflict; Preparing for Job and Competency-based Interviews.
He has trained representatives and medics associated with some of the leading pharmaceutical companies, including Wyeth Pharmaceuticals, Bristol-Myers Squibb, Eli Lilly, Pfizer, Sanofi-Aventis and Boehringer Ingelheim.
He also specialises in one-to-one personal development training with doctors, nurses and health care professionals.
Qualified to doctorate level, Rory studied Behavioural Science in the College of Marketing (now DIT); Science in UCD and then specialised in Medical Science for two years in London where he earned an MSc in Medical Science. He was later awarded his doctorate for research into the synergy between complimentary therapies and orthodox medicine – a body of work which was later published in book form entitled Killing The Magpie. He has since completed a two-year research project into the viability of prostate screening in Ireland, which is being published by Liberties Press under the title Man Trap.
Before he joined Carr Communications, Rory worked as a Medical Journalist (he has been a member of the NUJ since the early 1990s) with a number of leading publications, including Irish Medical Times, where he was Chief Sub-Editor; Irish Medical Weekly, where he was a reporter and acting editor; Irish Pharmacist as editor; The Evening Herald, as health reporter; Ireland on Sunday, where he was Associate Editor; The Star Newspaper, where he was a Sub-Editor and Health Editor. He then moved into RTE and held down a number of positions, including on-screen reporter for the television programme Pulse, he produced and hosted the on-line health radio programme Sounds Good, Health Editor of the RTE health website and Health Editor of the RTE Guide. He still contributes to the RTE Guide and Irish Medical Times.
He also worked for a time as the CEO of the doctors' body The Association of General Practitioners.
As well as overseeing the health portfolio in Carr Communications, Rory continues to work with some of the firm’s most valued clients on a host of different programmes, including Bank of Scotland Ireland, Coutts bank in England, Ulster Bank and Eirgrid.
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