Course Details:

This is a one day course aimed at those who have little or no media experience but are likely to be faced with media interviews at some point. Like all of our communications courses it is based on ‘action-learning’. You undertake real interviews which are assessed. You deliver soundbytes to a reporter and camera crew which are assessed. You write press releases which are assessed.

And ‘assessed’ is the key word. Each exercise you undertake will be used to seek out the elements of your natural communication that should be bottled and kept, and those that need to be excised. In addition, each assessment will provide fundamental rules of approach to media interviews that apply to everyone.

The level of individual attention means the course has a maximum number of six participants.

At the end of the course you will be able to:

• Set and achieve objectives for media interviews
• Prepare effectively and efficiently
• Use an evidence-based system for self-assessment and further development
• Take editorial control of interviews
• Control your nerves
• Be interesting, understandable and memorable

You will understand:

• How mainstream print media operates
• How radio and TV programmes operate
• How to write a press release
• How to prepare a soundbyte
• The fundamentals of effective mass communication
• The requirements of print and broadcast journalists