This one-day open programme will take place at:
Date: September 2017
More details to follow.
We are now offering businesses and regulators from across Europe the opportunity to take part in a one-day programme in Behavioural Economics. This programme will provide a comprehensive overview of the foundational principles of behavioural economics and how they can be applied to positively influence public policy and regulation in Europe.
The course will be delivered by Professor Liam Delaney, Professor of Economics at University College Dublin, a leading expert in this field.
By the end of the course, participants should have a solid grounding in the key ideas of behavioural economics and their relevance to public policy.
For more information or to book a place:
About the Programme
Behavioural Economics has become a vital tool in understanding behaviour and public policy. 10 Downing Street established their own Behavioural Insights Team which is now central to all UK policy formation and public influence. This demonstrates that governments and regulators have become increasingly interested in positively influencing human behaviour and grounding policies in evidence from behavioural science. The US has also established its own Social and Behavioural Sciences Team based in The White House. Similar units are being set up across the globe.
Bringing about change – influencing change in people’s attitudes and behaviours - is at the heart of all of our programmes in Carr Communications. In order to influence change effectively, you need first to understand why people behave in the ways that they do. As we have refined our programmes over the years – whether internal organisational change programmes, sales programmes for products and services, or wider public attitude change campaigns, we have repeatedly seen the importance of understanding people and their motivation before choosing a course of action or beginning to communicate.
Carr Communications has a dedicated behavioural economics unit and also specialises in public relations, communications and business management training and development.
The course examines:
- The basic ideas of behavioural economics including: how people make decisions; how they think about risk and their future; inertia and switching behaviour; social proofing; procrastination and several other relevant concepts.
- The main ways that policy-makers can change behaviour and the practical and ethical issues associated with behavioural change techniques.
- We will review several examples of how these ideas apply in the context of public policy and regulation.
- We will review a wide variety of applications in areas ranging from tax policy, pensions, energy efficiency and several others.
About Professor Liam Delaney
Liam Delaney is Professor of Economics at UCD and Visiting Professor of Economics at Stirling University. A former Fulbright and Marie Sklodowska Curie Fellow, he was Deputy Director of the UCD Geary Institute from 2008 to 2011, and Deputy Dean of Stirling Management School from 2011 to 2016. He developed programmes on behavioural economics in UCD and Stirling Universities.
He has worked at the intersection of economics and psychology for his career and has published widely in both economics and psychology journals, including Economic Journal, Journal of European Economics Association, Health Psychology, Psychological Science, and Journal of Applied Psychology. He is currently developing a major new centre for behavioural science and public policy at UCD Geary Institute. He has provided executive talks on behavioural to a wide range of public and private sector organisations.