Behavioural Economics and Sciences
Behavioural Economics transforms the way we communicate. People are irrational. These irrationalities affect all our lives every day. We don’t save enough for our retirement. We don’t maintain a healthy, balanced lifestyle. We make fast decisions when we should make slow ones. Communication is one of the best tools to overcome that irrationality. We do this by applying the latest thinking from the science of Behavioural Economics.
Our Behavioural Economics experts offer our clients proven, tested and added-value approaches to their businesses. They apply their understanding of how we behave to client communications, systems and processes, and our training programmes. Our approaches deliver radical results and inform all of the thinking at Carr Communications.
We are also the first communications consultancy in Ireland to invest in a dedicated Behavioural Economics and Sciences Team.
Our team can work with you, to apply this understanding. Our approach is backed by the best research from economics, psychology and other social sciences, applying rigorous methodologies and their vast experience to generate impact for our clients.
What is Behavioural Economics?
Behavioural Economics, Behavioural Insights or Behavioural Science, brings together cutting-edge thinking from Economics and Psychology to understand why people behave the way they do. The area boasts Nobel Prize winners and has been endorsed by governments across the globe.
Does any of this sound familiar?
- Clients failing to engage your services after you’ve sent them a comprehensive explanation of your company
- Customers sticking with current providers even though you offer better value
- Team members leaving reports to the very last minute before a deadline
- Employees responding negatively to an exciting change within your organisation
Behavioural Economics offers proven and tested solutions to these issues and helps bring about behaviour change in your clients, your team members, and even yourself.
How can Behavioural Economics support changes in behaviour?
Our experts devise and test solutions daily for client issues in areas as diverse as financial services, internal communications, and environmental protection. For the past decade, we have been applying behavioural insights, offering clients scientifically tested approaches to communication.