K2 – Behavioural Insights and Business Development

Programme overview?

A business development programme with behavioural insights at its core. This programme will help you to grow your business by application of behavioural insights. The programme parallels the ascent of K2 – the most challenging mountain in the world.

If we lived in a perfectly rational world, we would start to save for our retirement early, maintain and healthy and balanced diet, and pursue activities that give us meaning and purpose. But we know that isn’t the real world, for us or for our clients. This programme gives a deeper insight into that irrational behaviour, and a toolkit for how to develop your business and impact.

We cover key areas such as developing your business proposition, how you differentiate yourself, toolkit for having meaningful conversations with clients, how to prospect, and boosting effectiveness of your team and yourself.

 

WHAT OUTCOMES CAN YOU EXPECT?

  • Understand the latest thinking and experiments from behavioural insights
  • Use our practical tools to have better conversations with clients
  • Overcome friction in decisions such as regret and fear
  • Build trust and influence decision making
  • Create marginal gains to boost impact
  • Plan for your business priorities

 

Register your interestBI Insights: Maintaining client relationships during COVID-19

Register your interestBI Insights: How to communicate with clients in arrears

Register your interestBI Insights: How to communicate with clients in arrears (financial services)

Register your interestBI insights: Managing teams remotely

Register your interestBI insights: Keeping people engaged and motivated when they work remotely

Register your interestBI insights: Employee well-being during a crisis

Register your interestBI insights: How to close sales remotely

Register your interestBI insights: How to present information in an online setting

Register your interestBI Insights: Working from home

Register your interestDIY PR - Techniques to Get Your Brand in the News

Register your interestHow to Handle a Media Crisis for Your Organisation

Register your interestHow to Write an Eye-Catching Press Release

Register your interestHow to Create a Great Blog that Generates Leads for Your Business

Register your interestHow to Do a Successful Video Interview

Register your interestHow to Write a Really Great CV / Resumé

Register your interestHow to Present at Interview

Register your interestHow to Write with Impact

Register your interestHow to Grow Your Brand on Social Media

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