Behavioural Economics and Sciences

The application of Behavioural Economics can transform the way organisations communicate. Carr Communications is the first communications firm in Ireland to invest in a dedicated Behavioural Economics and Sciences Team as part of its day to day offering. Our Behavioural Economics consultants offer clients proven, tested and added-value approaches to messaging and communication by applying their understanding of human behaviour. These approaches have already delivered highly effective results for our clients and inform the design of all of our communications.

Our team can work with you, to give you a deeper understanding of Behavioural Economics and help you to apply it across your organisation. The team’s approach is backed by rigorous methodologies and their vast experience to create highly effective evidence based communications.

Our current Behavioural Economics Open Programmes are:

To discuss how our team can help you, please email Amy Hume (This email address is being protected from spambots. You need JavaScript enabled to view it.) or call us on (01) 772 8900.

 

What is Behavioural Economics?

Behavioural Economics brings together thinking from Economics and Psychology to understand why people behave the way they do. People are irrational and do not always act in the ways we might expect. They frequently do things that are not in their best interests, and communication needs to take account of this irrationality rather than being based on assumptions of how people should behave in an ideal world.

Does any of this sound familiar?

  • Your customers fail to take up a generous offer due to the small hassle of filling out a form.
  • Your customers stick with their current provider even though you offer better value.
  • Your customers ignore important reminders to take action on their account, even when they are losing out as a result.
  • Your staff fail to respond positively to an exciting change within your organisation.

Behavioural Economics is the science of understanding why people behave irrationally. It provides insight into why people often behave in seemingly irrational ways and offers solutions that help change people’s behaviour.

Please click the following underlined links to our blogs for more practical examples and explanations of how Behavioural Economics can help people save for retirement and combat procrastination.

In June 2017, Carr Communications in partnership with Amárach Research conducted a survey experiment on a sample of 458 respondents currently in employment across Ireland. The resulting report, entitled "Employees’ Willingness to Go the Extra Mile Influenced by Framing" by Amy Hume and Karl Purcell, can be downloaded by clicking here.

The most recent study in this partnership, they investigated the proposed Latte Levy and the impact of framing on expected behaviour change. On average people believe that the ‘Latte Levy’ will bring about a change in their own behaviour, and even more so change the behaviour of others. This has the potential to divert 250,000 cups from going to landfill every day. The report is accessible here.

 

How can Behavioural Economics support changes in behaviour?

think say doOur team of consultants work closely with Carr Communications’ existing departments, creating solutions for clients’ issues in fields as diverse as financial services, internal communication and environmental protection. We have been doing this for years and we offer clients scientifically tested approaches to communication, by applying our understanding of human behaviour to inform the design of communications and behaviour change solutions.

Our approach is based around a simple three factor model of understanding what people think, say and do. Communications and behaviour change campaigns are designed to change what people think, say and do, so that’s where we start.

We use methods from Behavioural Economics which remove biased responses to gain a deeper understanding of what factors are driving current behaviour. We then analyse the results and devise a communication and behaviour change plan to bring about an impactful change in what your audience thinks, says and does.

 

What Behavioural Economics services does Carr Communications offer?

Consulting on Audience Behaviour Change
  • Behaviour Change Intervention Design
  • Problem Solving Workshops
  • Randomised Control Trials and Experiments for Business
Training in Behavioural Economics
  • Behavioural Economics and Public Policy
  • Behavioural Economics and Financial Services
  • The Language of Leadership
  • Bespoke Training Courses
Organisational Development
  • Internal Communications Audits
  • Recruitment Audits
  • Culture Surveys

We support the delivery of all of our existing services in PR, Training, Career Development, Employee Engagement and Internal Communications.

In addition, we provide direct consulting services to clients who have a specific problem they want to solve. For example, if a client believed their current marketing communications were failing to bring about the desired impact, we would evaluate the problem from start to finish, establish what behavioural biases are influencing decision making and generate solutions to bring about meaningful change.

To work with us, This email address is being protected from spambots. You need JavaScript enabled to view it. with one of our experienced consultants to enquire about our training and consultancy offers.

 

How do we do it?

We apply our deep understanding of human behaviour, informed by behavioural economics, to help you develop solutions to behaviour change problems and maximise the impact of your communications.

We use tools like behavioural audit maps, ethnography, and behaviour change modelling to understand the behavioural barriers preventing behaviour change. We apply behaviour change frameworks informed by the latest behavioural economics and science research to design solutions to remove the barriers to communications and maximise the impact of your communications.

 

Meet the team

Carr Communications Behavioural Economics and Sciences Team

External Consultants

Contact us

Tel: (+353.1) 772 8900
Email: info@carrcommunications.ie

Our office hours are:

  • Monday to Friday: 9am to 5.30pm
  • Saturday - Sunday: Office is closed

Client support is available 24/7. Please call (+353.1) 772 8900 out of normal office hours to hear mobile numbers of our staff on duty. We can also be contacted by email outside normal office hours.