- Have you ever struggled to embed a new change initiative or encountered resistance from leaders in adopting the ideal people related solution?
- Have you ever invested in a management development programme only for it to fail to deliver the desired behavioural change?
- Do you regularly get asked questions about something you have just tried to explain in an internal communication?
- Do you struggle to identify tangible improvements that will increase employee engagement in your organisation?
If you answered yes to any of the above questions, then our one-day Behavioural Science and The Future of Human Resource Management programme is undoubtedly for you.
In this one-day Programme, Leontia Fannin and Amy Hume examine how people make decisions inside organisations and why it matters for the future of Human Resource Management (HRM).
Behavioural Science and Behavioural Economics have become vital areas in understanding how people behave and how they make choices. As a result, there is increasing interest in how behaviour is influenced and what this means for the development of employee related strategies and plans.
Understanding why people make the decisions they do can help HR leaders to address the perennial questions such as “why has my change initiative not delivered as planned?” and “why are our people not buying into our engagement initiatives?”
Taught by both HR and Behavioural Science experts, and reviewed by Professor Liam Delaney the Chair of Behavioural Economics at UCD, this Programme combines the behavioural scientific insights with practical HR application, providing you with the knowledge to drive required behavioural change in your organisation.
About the Programme
Bringing about change – influencing change in people’s attitudes and behaviours - is at the heart of all of our programmes in Carr Communications. In order to influence change effectively, you need first to understand why people behave in the ways that they do.
As we have refined our programmes over the years – whether internal organisational change programmes, sales programmes for products and services, or wider public attitude change campaigns, we have repeatedly seen the importance of understanding people and their motivation before choosing a course of action or beginning to communicate.
You will see from the biographies of Leontia and Amy, that this very understanding of human behaviour and the ways in which people respond – and why – has become a key focus for their work with our clients.
The one day Behavioural Science and The Future of Human Resource Management course examines:
- The basic ideas of behavioural science including:
- the science behind what makes people tick;
- how people make decisions;
- the biases that might influence these decisions (for example):
- impact of choice overload
- importance of framing and
- the power of group think.
- the impact this has on an employee’s behaviour and organisational outcomes;
- why this is important to know when developing HRM strategies and plans.
- The main ways of changing human behaviour in terms of nudging more positive behaviours inside an organisation (for example):
- what motivates people to act positively - or not,
- why people often resist change and the impact of uncertainty
- how to adapt your communications / interventions accordingly and
- how to get people to better engage with the organisation’s priorities.
- The programme will review all key strands of HRM including: recruitment, learning & development, people management, employee engagement, performance management, pay & rewards and culture.
- The programme will examine how behavioural science provides new insights into each of these areas whilst providing evidence based, practical case studies / examples of how these insights have and should be applied.
- By the end of the course, participants will have a solid grounding in the key ideas of behavioural science / economics and their relevance to HRM.
- Participants will have tools and frameworks to guide the development and implementation of new HRM practices based on behavioural science.
- They will also have the know how to develop and test simple interventions that can improve organisation culture, engagement and ultimately performance.
About Leontia Fannin
Leontia is a HR and communications professional with extensive experience in Human Resource Management (HRM), organisational development and employee engagement. This is matched with over 15 years’ experience in supporting organisations through periods of change, delivering impactful transformation, engagement and communications programmes to ensure the successful delivery of business strategies.
Leontia heads up the Employee Engagement and Organisational Effectiveness Team at Carr Communications, providing strategic HR consultancy to clients with both a national and international footprint. Leontia uses behavioural scientific insights to inform the approach of her team on a day to day basis, guiding organisations through periods of significant change and HR strategy implementation.
Prior to joining Carr Communications Leontia worked with eir (previously eircom) as HR Director for their Consumer Division. In addition, she has previously been Director of Internal Communications and Employee Engagement at eir. Earlier in her career Leontia worked in both consultancy and in-house HRM and internal communications roles. As a consequence, Leontia has vast experience in the development and execution of HRM strategy as well as internal and external communications strategies tailored for multiple audiences.
About Amy Hume
Amy joined Carr Communications as a Behavioural Economics Consultant in 2016. She is fascinated by human behaviour, in particular how people engage in decision-making, often in an irrational fashion. Over the last 12 months Amy has been one of the lead designers and facilitators of a number of new training offers within the Carr Communications portfolio. These include: ENGAGE: Behavioural Science for Managers – a programme that looks at how to get your team to better engage with you as a manager and also two programmes that focus on how Behavioural Science is impacting Public Policy and also the Financial Services arena.
In addition, Amy researches issues ranging from citizen engagement in environmental decision-making, to positively influence employees to become more engaged in their organisation. In addition, she conducts online surveys and interviews on behalf of some of our European partners, making the most of her previous experience as a researcher within the University of Stirling Behavioural Science Centre.
Born and bred in Edinburgh, she has a first class Honours degree in Accounting and Economics from the University of Strathclyde, as well as an MSc in Behavioural Science for Management at the University of Stirling. During the Masters programme, she developed a particular interest in self-control and how people engage in strategies to help reduce tendencies to procrastinate.