Sinéad is an Account Manager in the Carr Communications PR Division. She joined the team in 2015 with over ten years’ experience in TV, radio, print and multimedia.
Before pursuing a career in Public Relations, Sinead worked as a reporter and video journalist with UTV Ireland. She produced and presented news reports and long form specialist series' on a variety of issues including health, education, politics and social affairs. She also worked as a broadcast journalist and reporter with TV3 News, Today FM and Newstalk, where she regularly produced and presented features for the Pat Kenny Show. She also wrote for the Sunday Times’, Sunday magazine. Sinead also worked as Deputy News Editor at Ocean FM in Sligo and as a broadcast journalist and reporter with KFM in Kildare.
In 2008 she was appointed Head of News and Sport at iRadio, where she travelled to Washington to report on President Barack Obama’s inauguration and developed "Obama FM" which was named Most Innovative Station Promotion, at the 2010 Radio Advertising Awards.
Sinéad is passionate about media relations, digital marketing and video production. Working with some of Carr Communications’ key clients, on a day-to-day basis Sinéad is involved in campaign planning, media relations, and social media strategies.