Tim Pearson has more than thirty-five years’ experience in marketing, advertising and public relations roles in Ireland, Canada and the United States. He has also a proven track record as a journalist in specialist medical and scientific media, and in writing about scientific topics for a lay audience.
A sociology & politics graduate of Trinity College, Dublin, he spent his early career in advertising agencies in Dublin and Canada, working on international brands such as IBM, British Airways, Lucozade, Coca Cola and Heinz Ketchup, as well as high-profile public awareness campaigns for the Canadian Government. He has managed corporate identity programmes for large semi-state organisations and private enterprises.
He went on to perform PR and marketing roles in the US and Europe in both the IT and brewing sectors before embarking on a freelance career as marketing & PR consultant to a wide variety of private and public clients in food & drink, media, leisure, finance and healthcare sectors.
In 2002 he joined start-up agency First Medical Communications and contributed to its development as Ireland's number one specialist healthcare PR firm. He joined Carr Communications PR Unit in 2008 where he now directs a wide portfolio of PR work, ensuring that the team delivers all projects on time and within budget. He acts as advisor and account director to a range of leading pharmaceutical companies and health-related clients, as well as a range of other clients whose interests range from the environment to animal health to big data. Over the past 35 years, Tim has worked with many businesses, organisations and individuals to promote their messages and protect their reputations. The scope of his work includes strategic communications, media relations, research management and analysis, collateral design management (including corporate identity, video and infographic creation), event management, media training, internal communications and writing and editing print and online communication. Tim is a full member of the Public Relations Institute of Ireland (MPRII).